What is one goal of participation in community events by Orangetheory coaches?

Participation in community events by Orangetheory coaches primarily aims to better brand the studio and boost membership. Engaging with the community allows coaches to showcase the unique offerings of Orangetheory Fitness, promoting the benefits of the workout and the supportive community surrounding it. Such interactions create positive visibility and associations with the brand, which can lead to increased interest from potential members.

By being actively involved in community events, coaches can establish relationships with local residents, promote a sense of community, and encourage people to experience the studio firsthand, often leading to more trials and memberships. This grassroots approach fosters trust and rapport, making it more likely that community members will consider joining the studio.

Other options like competing with other fitness studios or discouraging new memberships do not align with the cooperative, community-focused mindset that Orangetheory promotes. The intent is not to focus solely on personal coaching skills; rather, it encompasses a wider scope that includes community engagement and brand development as integral components of a successful membership strategy.