What term describes Orangetheory Fitness's internal mission?

The term that describes Orangetheory Fitness's internal mission is "Core Values." Core Values reflect the fundamental beliefs and guiding principles of an organization. They serve as a framework for decision-making and behavior within the company, influencing how employees interact with one another and serve their clients. In the context of Orangetheory Fitness, the Core Values define the company culture and the commitment to delivering an exceptional fitness experience.

The other terms—Internal Mission, Community Vision, and Brand Identity—while related to the overall strategy and public perception of the company, do not specifically encapsulate the guiding principles that shape the internal culture and direction of Orangetheory Fitness the way Core Values do. Internal Mission could imply a mission statement or focus, but it may not encompass all aspects of organizational belief. Community Vision refers more to the societal impact and outreach aspirations, while Brand Identity is indicative of how the brand presents itself and is perceived in the marketplace.